2024/01 - 2025/03 Head of Marketing/Events
Finance/Accounting/Banking
EMCD - Singapore
Led the end-to-end strategy and execution for global event initiatives, boosting brand visibility and business growth in crypto, RWA, and finance sectors.
Directed sponsor booth operations from concept through execution at major conferences.
Organized online and offline side events to complement large-scale industry gatherings.
Managed cross-functional teams, aligning event efforts with business goals.
Oversaw all event logistics, including venue selection, budgeting, vendors, and on-site execution.
Developed and nurtured partnerships with key ecosystem players and sponsors.
Collaborated with marketing to launch targeted promotional campaigns.
Handled procurement of suppliers and branded merchandise.
Tracked event ROI through KPIs and analytics to guide future planning.
Maintained strict budget control while delivering high-impact activations.